Comments for E-Marketing Rant: Sean Rieger's Blog http://seanriegerdesign.com/wordpress One E-Marketer's thoughts on all things Web Tue, 09 Feb 2010 01:34:02 -0800 http://wordpress.org/?v=2.8.4 hourly 1 Comment on CSS3 is Not Ready for Prime Time: Part 1 by Sharon Rieger http://seanriegerdesign.com/wordpress/?p=317&cpage=1#comment-26 Sharon Rieger Tue, 09 Feb 2010 01:34:02 +0000 http://seanriegerdesign.com/wordpress/?p=317#comment-26 Hi Sean, Great post. Looking forward to the next one. I don't really use hacks because I try to write code using Web Standards and often sacrifice really cool effects or designs. My rationale is that it saves me time and money and who knows what the next browser on the market will be like. Hi Sean,
Great post. Looking forward to the next one. I don’t really use hacks because I try to write code using Web Standards and often sacrifice really cool effects or designs. My rationale is that it saves me time and money and who knows what the next browser on the market will be like.

]]> Comment on Google to site owners: You’re now a Wiki. by SF http://seanriegerdesign.com/wordpress/?p=141&cpage=1#comment-14 SF Fri, 09 Oct 2009 14:22:47 +0000 http://seanriegerdesign.com/wordpress/?p=141#comment-14 Think globally http://news.bbc.co.uk/2/hi/south_asia/8298840.stm More than 20,000 people have called for India's national flag to be added to a popular web game which allows users to develop and manage a farm online (Facebook). Think globally

http://news.bbc.co.uk/2/hi/south_asia/8298840.stm

More than 20,000 people have called for India’s national flag to be added to a popular web game which allows users to develop and manage a farm online (Facebook).

]]> Comment on Google to site owners: You’re now a Wiki. by Jim http://seanriegerdesign.com/wordpress/?p=141&cpage=1#comment-13 Jim Fri, 09 Oct 2009 12:47:52 +0000 http://seanriegerdesign.com/wordpress/?p=141#comment-13 This is very good info, and a great article. Thanks for getting the word out there. This is very good info, and a great article. Thanks for getting the word out there.

]]> Comment on Google to site owners: You’re now a Wiki. by SF http://seanriegerdesign.com/wordpress/?p=141&cpage=1#comment-12 SF Wed, 07 Oct 2009 15:55:40 +0000 http://seanriegerdesign.com/wordpress/?p=141#comment-12 Bloody brilliant! Bloody brilliant!

]]> Comment on So where is all of this social media stuff going? by Saul http://seanriegerdesign.com/wordpress/?p=28&cpage=1#comment-10 Saul Thu, 01 Oct 2009 20:27:21 +0000 http://seanriegerdesign.com/wordpress/?p=28#comment-10 It takes me only 24 seconds to flip through the channels I like! By the way, you seriously need to get on Google Wave, I hear it's the next big thing ;) http://www.computerworld.com/s/article/9138663/Google_set_to_roll_out_Wave_to_100_000_early_users It takes me only 24 seconds to flip through the channels I like!

By the way, you seriously need to get on Google Wave, I hear it’s the next big thing ;)

http://www.computerworld.com/s/article/9138663/Google_set_to_roll_out_Wave_to_100_000_early_users

]]> Comment on So where is all of this social media stuff going? by Sean Rieger http://seanriegerdesign.com/wordpress/?p=28&cpage=1#comment-8 Sean Rieger Wed, 30 Sep 2009 15:54:55 +0000 http://seanriegerdesign.com/wordpress/?p=28#comment-8 You bring up some really good points Saul. You are absolutely correct about thinking outside the US. In fact there was an interesting article on how Facebook is growing in Asia, South America and Europe but is losing to Orkut in Brazil. http://mashable.com/2009/09/29/facebook-orkut-import/ I also agree with you that the world is moving towards narrow casting. That's one of the reasons that social media is moving in the direction that it is. We tend to be interested in the same topics and products that our friends are. We need to filter out all the blanket advertising and our friends help us do it. The advantage with social media is being able to collect behavioral information on each person. What are they talking about? What do they like? This is information that they are freely offering to the world through social media. No surveys needed. Where the aggregation comes in is trying to tie together those multiple social media profiles on one person to get a better feel for what they are really about. Microsoft has a very interesting product coming out called Looking Glass. It will allow a company to look at all the different social media types to get a sense for how potential people view them. The best way to get to know someone is by talking with them one-on-one. The second best way is to be able to listen to them talk to their friends. What if we could listen to what they are saying to all of their friends, across networks and platforms. Now imagine being able to identify the group of people who would be interested in what you have to say. Now send them targeted messaging with what they might be interested in. Yeah, that's a little scary, but it could help craft messaging directly to the person who is interested in your product. I personally, would love to turn on my cable TV and only see certain shows and have every commercial be about guitars, audio software and wine. ( You get the point ) ( of course... being on Comcast I am lucky to see anything at all that's not buffering and stuttering ) It's the funnel process of boiling down relevant data that could be difficult. So just out of curiosity... how long does it take you to flip through 5000 stations? It sounds like a major time investment! :-) You bring up some really good points Saul. You are absolutely correct about thinking outside the US. In fact there was an interesting article on how Facebook is growing in Asia, South America and Europe but is losing to Orkut in Brazil. http://mashable.com/2009/09/29/facebook-orkut-import/

I also agree with you that the world is moving towards narrow casting. That’s one of the reasons that social media is moving in the direction that it is. We tend to be interested in the same topics and products that our friends are. We need to filter out all the blanket advertising and our friends help us do it.

The advantage with social media is being able to collect behavioral information on each person. What are they talking about? What do they like? This is information that they are freely offering to the world through social media. No surveys needed. Where the aggregation comes in is trying to tie together those multiple social media profiles on one person to get a better feel for what they are really about.

Microsoft has a very interesting product coming out called Looking Glass. It will allow a company to look at all the different social media types to get a sense for how potential people view them. The best way to get to know someone is by talking with them one-on-one. The second best way is to be able to listen to them talk to their friends.

What if we could listen to what they are saying to all of their friends, across networks and platforms. Now imagine being able to identify the group of people who would be interested in what you have to say. Now send them targeted messaging with what they might be interested in. Yeah, that’s a little scary, but it could help craft messaging directly to the person who is interested in your product. I personally, would love to turn on my cable TV and only see certain shows and have every commercial be about guitars, audio software and wine. ( You get the point ) ( of course… being on Comcast I am lucky to see anything at all that’s not buffering and stuttering ) It’s the funnel process of boiling down relevant data that could be difficult.

So just out of curiosity… how long does it take you to flip through 5000 stations? It sounds like a major time investment! :-)

]]> Comment on So where is all of this social media stuff going? by saul Fuentes http://seanriegerdesign.com/wordpress/?p=28&cpage=1#comment-7 saul Fuentes Wed, 30 Sep 2009 15:21:49 +0000 http://seanriegerdesign.com/wordpress/?p=28#comment-7 Nice rant and here are a few thoughts: 1. You're limiting yourself to what's popular in the U.S. and that might be a huge detriment; the world really is global (sorry for the cheap cliche). The U.S. has 300 million people, China, India and Europe round up to over 3 billion! Try to find out what's popular over there, you'd be amazed. 2. I recently installed AT&T Uverse hooked up at my house and guess what...I now have 5000 channels of nothing plus access to the internet at high speed and I'm being promised more channels soon. 3. I have a Wii with multiple marketing and advertising channels when hooked up to the internet although I've yet to buy a single thing from them. 4. The world is moving to "narrowcasting" and that essentially means that if I'm not into the specific thing you're marketing then I don't ever want to know about it and that hurts advertisers and marketers more than they know. The "broadcast" concept of TV, magazines, newspaper, and other traditional media is quickly dying in favor of the specific-custom tailored "narrow" ad that I want to see that pertains to me and me only. I think marketing needs to be designed around that last point. It's not so much as an aggregator as much as YOU getting to know ME and what I like and want specifically. You can find that information from people's tweets and facebook posts, etc. My neighbor knows I like oranges and she brings them to me every Christmas. My AT&T rep doesn't know a damn thing about me which is why he hooked me up with 5000 channels hoping there'd be something I like. Guess who I'd rather spend time with? Nice rant and here are a few thoughts:
1. You’re limiting yourself to what’s popular in the U.S. and that might be a huge detriment; the world really is global (sorry for the cheap cliche). The U.S. has 300 million people, China, India and Europe round up to over 3 billion! Try to find out what’s popular over there, you’d be amazed.
2. I recently installed AT&T Uverse hooked up at my house and guess what…I now have 5000 channels of nothing plus access to the internet at high speed and I’m being promised more channels soon.
3. I have a Wii with multiple marketing and advertising channels when hooked up to the internet although I’ve yet to buy a single thing from them.
4. The world is moving to “narrowcasting” and that essentially means that if I’m not into the specific thing you’re marketing then I don’t ever want to know about it and that hurts advertisers and marketers more than they know. The “broadcast” concept of TV, magazines, newspaper, and other traditional media is quickly dying in favor of the specific-custom tailored “narrow” ad that I want to see that pertains to me and me only.

I think marketing needs to be designed around that last point. It’s not so much as an aggregator as much as YOU getting to know ME and what I like and want specifically. You can find that information from people’s tweets and facebook posts, etc. My neighbor knows I like oranges and she brings them to me every Christmas. My AT&T rep doesn’t know a damn thing about me which is why he hooked me up with 5000 channels hoping there’d be something I like. Guess who I’d rather spend time with?

]]> Comment on So where is all of this social media stuff going? by Sean Rieger http://seanriegerdesign.com/wordpress/?p=28&cpage=1#comment-6 Sean Rieger Mon, 28 Sep 2009 17:14:01 +0000 http://seanriegerdesign.com/wordpress/?p=28#comment-6 Just to add to my over-valuation of Twitter thought, here's a more recent story: http://mashable.com/2009/09/24/wow-twitter-to-raise-100-million-in-new-funding/ Just to add to my over-valuation of Twitter thought, here’s a more recent story: http://mashable.com/2009/09/24/wow-twitter-to-raise-100-million-in-new-funding/

]]> Comment on Who left this soap-box here? by Saul Fuentes http://seanriegerdesign.com/wordpress/?p=1&cpage=1#comment-5 Saul Fuentes Sat, 19 Sep 2009 01:23:20 +0000 http://seanriegerdesign.com/wordpress/?p=1#comment-5 Welcome to the guild my friend. Welcome to the guild my friend.

]]> Comment on Who left this soap-box here? by John Sammon http://seanriegerdesign.com/wordpress/?p=1&cpage=1#comment-4 John Sammon Fri, 18 Sep 2009 13:26:00 +0000 http://seanriegerdesign.com/wordpress/?p=1#comment-4 Looking forward to the rants, Sean. We have our share of "social media experts" here in Columbus. Make sure you do some youtube videos as well. Looking forward to the rants, Sean. We have our share of “social media experts” here in Columbus. Make sure you do some youtube videos as well.

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